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Mini is considering a rugged, off-road-ready model to expand its lineup beyond the familiar Cooper and Clubman models, according to the company’s design boss.

While details remain scarce, the potential vehicle signals a shift for the British brand, traditionally known for its stylish and compact urban cars. The move aims to capture a growing segment of consumers interested in vehicles capable of handling both city streets and more challenging terrains.

The design boss hinted at exploring the adventure vehicle market, suggesting that Mini recognizes a demand for a vehicle that blends the brand's signature design with enhanced off-road capabilities. This wouldn't be the first time Mini has experimented with increased ground clearance; the Countryman already offers a slightly more rugged option within the range.

However, a dedicated off-road model would represent a more significant departure from Mini’s core identity. The company is currently evaluating the feasibility and market potential of such a vehicle. The potential model’s design and features are still in the early stages of development, and no firm timeline for release has been announced.

Mini’s parent company, BMW, has demonstrated a willingness to explore new vehicle segments, and this potential off-road model aligns with the broader automotive industry’s trend towards SUVs and crossovers. The success of this venture will depend on Mini’s ability to maintain its brand identity while catering to the demands of a more adventurous customer base.