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China's outdoor sports sector is experiencing a significant surge, with over 800 million people participating and total spending exceeding 1 trillion yuan (approximately $147 billion) in 2025. These figures were revealed in the "From Niche Sports Experiences to Mainstream Lifestyles – 2025 Outdoor Sports Consumption Development and Trends Report," presented at the recent China International Camping Congress held in Jinhua.

The report highlights a notable shift in lifestyle trends, indicating that outdoor activities are moving beyond a niche interest and becoming increasingly integrated into mainstream culture. The substantial growth in both participation numbers and spending demonstrates a rapidly expanding market for outdoor recreation and related products and services.

The China International Camping Congress in Jinhua served as a platform to discuss these trends and explore opportunities for further development within the outdoor sports industry. The report's findings suggest a continued upward trajectory for the sector, driven by evolving consumer preferences and a growing awareness of the health and wellness benefits associated with outdoor activities. The $147 billion figure underscores the economic significance of this burgeoning market within China.